Get started with mood boards

Part of the planning process is design, and one part of design is creating a mood board. Just as the name says, it represents the mood of your message. Tone, color, typeface, use of texture, word choice, and more. These all play into the identity you're creating and the type of message you send out to the world. Focus on your intended audience and how you want your viewers to be changed by your message.

Before diving into curating the content for your mood board, I find it extremely helpful to begin with a mind map. This is a great brainstorming exercise to get clarity on your audience and change. Don't judge, just write. Write for 10 minutes, let your mind wander in its own way, and see where you land.