Timing, pacing and composition
Fictional client Veruna is a non-profit organization that believes every human being deserves clean water. 1 in 10 actually don't have access to clean drinking water. That's 780 million people! To help, they've created an advanced technology that not only desalinates contaminated water, it also purifies it!
This is not the final video; rather it's a very rough representation of the video and is meant to give a sense of timing, pacing and composition.
To see some of the behind the scenes for what it took to get to this point, see the case study.